IN MY 1ST 10 YEARS IN RADIO, I HELD MANY ROLES INCLUDING PROMOTIONS INTERN, STREET TEAM COORDINATOR, PROMOTIONS ASSISTANT, PROMOTIONS DIRECTOR AND finally culminating in MARKETING & PROMOTIONS DIRECTOR. I CREATED, EXECUTED AND OVERSAW 1000'S OF PROMOTIONS & EVENTS FROM AS SMALL AS JOCK APPEARANCE AT A LOCAL BUSINESS TO AN ANNUAL BLOOD DRIVE THAT has collected 100's of thousands of pints of blood. BELOW IS JUST A SAMPLING OF SOME OF THE PROMOTIONS & EVENTS THAT OCCURRED while I held these roles IN MY 1ST DECADE IN RADIO.
KSHE 95 ANNUAL SUMMER & WINTER BLOOD DRIVES
KSHE'S ANNUAL BLOOD DRIVES aRE HELD AT MULTIPLE LOCATIONS IN MISSOURI AND ILLINOIS AND LISTENERS aRE ENCOURAGED TO ROCK N' ROLL UP THEIR SLEEVES AND DONATE BLOOD. TO DATE, KSHE LISTENERS HAVE DONATED OVER 500,000 UNITS OF BLOOD TO ASSIST PEOPLE IN NEED SINCE THE VERY 1ST DRIVE IN 1984.
GUNS FOR GUITARS
WORKING WITH THE ST. LOUIS POLICE DEPARTMENT AND THE BAND GREAT WHITE, THE 1ST EVER kshe 95 GUNS FOR GUITARS was created. LISTENERS WERE ENCOURAGED TO BRING IN A WEAPON AND TRADE IT FOR AN AUTOGRAPHED GUITAR SIGNED BY ALL MEMBERS OF GREAT WHITE AND A PERSONAL PHOTO WITH ALL MEMBERS OF THE BAND. in the end, 100's of guns were taken off the streets to make the city a safer place to live and work.
KSHE 95 BIRTHDAY PARTIES
KSHE 95 WENT LIVE ON THE AIR ON NOVEMBER 7, 1967 AND IS THE LONGEST RUNNING ROCK STATION IN THE COUNTRY THAT HAS NEVER CHANGED FORMATS. DURING MY TENURE AS MARKETING DIRECTOR, MULTIPLE BIRTHDAY PARTIES / CONCERTS WERE HELD to celebrate the station's anniversary. ON THE STATIONS 30TH BIRTHDAY, THE ALLMAN BROTHERS BAND played to a sold out crowd of 20,000 people.
St. Louis children's hospital charity AUCTION & request-a-thon
to assist St. Louis children's hospital and to raise money for children in need, we ANNUALLY HELD the 28 HOUR kshe 95 CHARITY AUCTION & request-a-thon. listeners were encouraged to call in AND MAKE DONATIONS AS THEY MADE SONG REQUESTS AND BID ON ROCK N' ROLL MEMORABILIA. FROM 1993-1995 ALONE, OVER $100,000 WAS RAISED to help provide HEALTH CARE FOR CHILDREN IN THE ST. LOUIS AREA.
KSHE 95 union station concert series
weekly during the summer, kshe would hold free concerts under the train shed of union station. 1000's of listeners would attend and see live performances by artists such as rik Emmett of triumph, Eddie money, Blue Öyster Cult, collective soul and many more.
STOP HUNGER NOW
KSHE 95 TEAMED UP WITH STREETSIDE RECORDS AND THE ST. LOUIS AREA FOOD BANK TO COLLECT NON-PERISHABLE FOOD ITEMS AND PERSONAL PRODUCTS AT EVERY AMPHITHEATER CONCERT DURING THE SUMMER. IN TOTAL, 18,000 POUNDS OF FOOD AND PERSONAL ITEMS WERE COLLECTED.
OTHER NOTABLE EVENTS
• AMERICAN DIABETES BIKE-A-THON
• thanksgiving drumstick charity auction
• KSHE (OR HE) BABY SHOWER DONATION BROADCAST
• from ALL WALKS OF LIFE PLEDGE WALK FOR AIDS CARE AND EDUCATION
• KSHE 95 'RISES TO THE OCCASION' TO HELP ST. LOUIS AREA FLOOD VICTIMS
